Performance Marketer · AI Systems Builder · Fortville, IN

I make short-form video that sells — and build the AI that scales it.

Over $400K in GMV and 4.3M+ likes from organic short-form. Founder of Orqesta, an AI studio that scripts, renders, and ships direct-response video ads end to end. I don't just make ads that convert — I built the machine that makes them at scale.

$0
GMV driven
$0
Affiliate commissions
0
Orders in 2024
0
Likes across content
01 Selected ads Real videos, real numbers. Each built to stop the scroll in the first three seconds.
Watch on TikTok — @reverentlos
Direct-response @reverentlos
Watch on TikTok — @1of1marketing
Retainer client @1of1marketing
Watch on TikTok — @reverentlos
Viral hook @reverentlos
AI avatar ads · built with Orqesta's engine
Career-best result
The #1 selling video in TikTok Shop's supplement & gym category — for two straight months in 2024.
A single organic video drove $80,000+ in GMV on its own. Across 2024, my content generated 26,000+ customer orders and $110K+ in commissions — built on relentless A/B testing of hooks, CTAs, and creative formats.
02 I built the machine Orqesta — an AI studio I engineered solo, end to end.
orqesta.ai · founder

Orqesta is an AI-powered operating system for founders — I designed and built the entire platform myself on a Next.js / React / TypeScript / Supabase / Vercel stack.

It turns one prompt into finished work: an image-directed website generator with an AI art-director and a render → screenshot → diff fidelity loop, an image-to-video ad engine, and an autonomous multi-agent layer coordinating Claude and OpenAI across the whole client lifecycle.

Website generator — AI art-director + pixel-diff build loop, output comparable to Duda or Lovable.
AI ad engine — image-to-video direct-response ads, scripted and rendered in-house.
Outreach + enrichment engine — multi-inbox sending, deliverability gates, a self-built enrichment system that replaced paid data APIs at $0 marginal cost.
Signed a paying client in two weeks — who then became an investor in the company.
Optional: drop a real screenshot here — replace this box with <img src="orqesta-shot.png">
orqesta.ai / agent
What would you like me to do?
scaffolding layout + art-direction brief
generating hero + sections
screenshot → diff → refine (fidelity loop)
deploying to production
03 What I do The full stack of turning attention into revenue.
🎬
Direct-response video
Hooks, pacing, CTAs, and captions built for the feed. Short-form that's engineered to convert, not just to look good.
🧪
Creative testing
Continuous A/B experiments on hooks, angles, and formats — documented into a repeatable playbook with measurable CVR gains.
📈
Growth & funnel strategy
ROAS / LTV / CAC / CVR optimization across TikTok Shop's acquisition funnel and algorithmic distribution.
🤖
AI ad production
Seedance, Kling, and gpt-image pipelines with speech-to-speech voice — fresh UGC-style variations at a fraction of production cost.
🛠️
AI systems & product
React / Next.js / TypeScript, multi-agent orchestration, and full-platform engineering — I ship the tools, not just the content.
✉️
Outreach & lifecycle
Cold-outreach engines, email enrichment, and lifecycle marketing — the acquisition machinery behind the creative.
04 Experience
Mar 2024 – Present
Affiliate Marketing & Digital Growth Strategist
TikTok Shop
Generated $400K+ in GMV — including $80K+ from a single viral video — and 26,000+ orders in 2024, building high-converting social-commerce campaigns and a repeatable performance playbook.
Jul 2024 – Present
Charter Growth Advisor & Retainer Partner
Media Labs
Joined on Day 1 as a founding-stage advisor at what became the #1 TikTok Shop agency in the U.S. — an official TikTok Partner now managing $500M+ in GMV across 150+ brands and 3,000+ vetted creators. Advised brand partners on funnel design and creator-led content systems.
May 2026 – Present
Founder & AI Systems Builder
Orqesta
Built an AI Founder Operating System solo — website generator, AI ad engine, outreach engine, and a multi-agent layer. Signed the first paying client within two weeks; that client became an investor.
Jun 2026 – Present
Practice Manager
Transitions Financial Indiana — Archer Investment Corporation (SEC-registered RIA, ~$1B AUM)
Co-manage client portfolios and advisory work on a multi-year succession track toward advisory ownership, producing client-facing analyses within an index-fund framework and fiduciary constraints.
Dec 2024 – Present
Founder & Owner
Faith-based DTC apparel brand
Launched and scaled a one-person DTC brand — sourcing, branding, and conversion-focused content — improving ROAS with LTV data and AI-automated operations.
05 About

I'm a growth operator who came up through organic short-form — learning, the hard way and at real scale, exactly what makes someone stop scrolling and buy. That turned into $400K+ in GMV, a category #1 video, and millions of likes.

Then I got obsessed with the leverage question: what if one person could run the whole growth engine? So I taught myself to build, and made Orqesta — the AI system that turns my playbook into software. I'm the rare person who can both make the ad and build the pipeline that ships a thousand of them.

Alongside that, I'm on a succession track toward RIA ownership in wealth management — because I like operating where creativity meets rigor. Bilingual (English & Spanish), based in Indiana, building fast.

Education & honors

M.S. Management (accepted)
IU Kelley School of Business — Strategy, Growth Marketing & Analytics
B.S. Exercise Science · Minor, Sport Marketing
Indiana University Bloomington · May 2026
Full-ride scholarship · Dean's List · 3.825
Hudson & Holland / Provost Scholar · PRSA
Growth strategyCROA/B testing ROAS / LTV / CACDTC / e-commerceMulti-agent AI Next.js / TypeScriptSpanish

Let's make ads that actually convert.

Tell me the product and the offer — I'll send back a hook.